Google Ads Credit for New Accounts

If you've been thinking about running Google Ads for therapists, now might be a particularly good time to start. Google is currently offering a promotional credit of up to $600 when you spend $600 on a new Google Ads account. That's essentially doubling your initial advertising budget -- a meaningful boost for any practice testing the waters with paid search.

The offer sounds straightforward, but like most Google promotions, the fine print matters. Here's what you need to know before signing up.

How the Credit Works

The promotion is simple in concept: create a new Google Ads account, spend $600 within the first 60 days, and Google will apply a $600 credit to your account. That credit can then be used toward future ad spend, effectively giving you $1,200 worth of advertising for the price of $600.

However, the credit doesn't appear instantly. After you hit the $600 spending threshold, it typically takes two to three weeks for Google to apply the promotional credit to your account. Once applied, you'll have 60 days to use the credit before it expires.

The Fine Print

Before you jump in, make sure you understand the terms and conditions that come with this offer. Here are the key details:

1. The offer is only available to new Google Ads accounts. If you already have an active or paused account, you won't qualify.
2. You must spend $600 within the first 60 days of creating your account to trigger the credit.
3. The promotional credit is typically applied to your account within two to three weeks after you meet the spending requirement.
4. Once the credit is applied, you have 60 days to use it. Any unused portion expires after that window.
5. The credit applies only to advertising costs. It cannot be used to cover management fees, tools, or any other expenses.
6. Only one promotional credit can be applied per customer. You cannot stack multiple offers on the same account.
7. The offer may vary by region and is subject to change or cancellation by Google at any time.
8. You must have a valid billing method on file and your account must remain in good standing throughout the promotional period.
9. The credit is non-transferable and cannot be sold, exchanged, or applied to another account.
10. Google reserves the right to revoke the credit if it detects fraudulent activity or policy violations on your account.
11. The promotional credit does not apply to advertising spend that occurred before the promotion was activated on your account.
12. If your account is suspended or cancelled before the credit is fully used, any remaining credit is forfeited.

Is It Worth It?

For therapists who are ready to start advertising, this promotion is a genuine opportunity. A $600 credit means more clicks, more impressions, and more chances to book new clients -- all without increasing your out-of-pocket costs. If you were going to spend $600 testing Google Ads anyway, there's no reason not to take advantage of the offer.

That said, don't let the promotion rush you into running ads before you're ready. A poorly set up campaign will waste your $600 spend and your $600 credit. Make sure you have a strong landing page, well-researched keywords, and compelling ad copy before you launch. The credit amplifies whatever you build -- so build it right.

If you're unsure whether Google Ads is the right move for your practice, or you want help setting up your first campaign the right way, I'm happy to chat. The goal is always to make your ad spend work as hard as possible -- promotional credit or not.