Google Ads for Therapists & Wellness Practitioners

Turn clicks into a consistent stream of therapy clients.

Are you ready to unlock the floodgates of growth for your practice?

Marketing Well
Picture This

Imagine a thriving practice.

Jordan Caron

Your schedule is full. Your therapists are booked weeks in advance. New clients are reaching out every day — not because you spent hours posting on social media or begging for referrals, but because the right people found you at the exact moment they needed help.

For over six years, I've helped therapy practices across North America do exactly that. Consistently attract high-quality, long-term clients through Google Ads — the kind of clients who are actively searching for a therapist, ready to book, and committed to the work.

In 2018, I made a decision that changed everything: I specialized exclusively in Google Ads for therapy practices. I stopped trying to be everything to everyone and went all-in on learning what actually moves the needle for therapists and wellness practitioners.

"I've Tried Google Ads Before... It Didn't Work."

I hear this all the time. And honestly? It makes sense. Most agencies don't understand the therapy space. They run generic campaigns with broad keywords, send traffic to your homepage, and call it a day. That's not what I do.

I don't focus on vanity metrics. I don't care about impressions or click-through rates for their own sake. I focus on one thing: Booked sessions.

I focus on one thing: Booked sessions with clients who are serious about doing the work.

The numbers speak for themselves: most practices I work with see a cost of $70–$120 per new client, with those clients staying an average of 8–15 sessions. That's an incredible return on investment for any practice.

Book a free strategy call today

Your initial 20-minute strategy call is completely free — no pressure, no jargon.

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How It Works

A proven process built for therapists

Every campaign follows the same four steps — refined over hundreds of therapy practice campaigns.

1

Keyword Research

I identify the high-intent search terms real clients use when looking for a therapist in your area — not generic keywords that waste your budget on people who will never book.

2

Landing Page Copywriting

Your ads need somewhere to send people. I write dedicated landing pages that speak directly to what a potential client is feeling and make it easy for them to take the next step.

3

Campaign Setup

I build your Google Ads campaigns from scratch — ad groups, ad copy, extensions, bid strategy — all tailored to the therapy and wellness space.

4

Tracking

I set up conversion tracking so you know exactly how many calls and form submissions your ads generate. No guessing, no vague reports — just real numbers tied to real clients.

What Clients Say

Real results from real practitioners

When I opened my psychotherapy clinic, I knew I needed support with Google Ads, but I'd already had a disappointing experience with a larger company that overpromised and underdelivered. From my very first meeting with Jordan, I felt a completely different level of trust. Within a month, our campaigns were already outperforming what we'd previously seen. Jordan genuinely feels like a partner in our business, not just someone working behind the scenes.

Zoe Paul
Zoë Paul, MSW, RSW
BODYMIND Collective

Working with Jordan was a pleasure. He listened, offered straightforward advice and provided rationale for every suggestion. Our practice has seen a meaningful boost in site traffic and we are busier now than we've been in a long while. We would refer his services, without hesitation, to anyone looking to increase their bottom line.

Sabrina Skar
Sabrina Skar, B.Ed., MC., R. Psych.
Head Coach Psychology Ltd

Your confidence and direction with setting up Google Ads has brought my practice into a thriving business where I've been able to bring on Associates. I've seen approximately 8–10 new referrals each month and this has changed my life profoundly.

Dawn Taylor
Dawn Taylor, MCP, RCC-ACS
Still Standing Therapy

Since you set up my campaign in June, I have received over 100 leads and 35 of those have converted to clients who have booked multiple sessions, making Google Ads profitable.

Darren Stolow
Darren Stolow, PHD
Clinical Psychologist

I saw a dramatic increase in our appointments thanks to Jordan's expertise. Jordan made this process easy and enjoyable and perhaps most importantly — I felt he really cared for the work I do. I can't recommend him enough!

Francis David
Francis David, Men's Therapist
The NorCal Center for Men

Within only a month I was emailing Jordan asking to pause the ads as I was where I had hoped to be. I highly recommend working with him if you need support in growing your business through Google Ads.

Casey A.
Casey A.
Therapist

Jordan is great at what he does. I have been working with him for over 2 years and have seen consistent growth in my therapy practice through personalized Google Ads. He is very approachable and easy to work with.

Ashley
Ashley
Psychotherapist in Ontario

Ready to fill your calendar?

Let's talk about how Google Ads can bring a steady stream of clients to your practice.

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Have Any Questions?

Frequently asked questions

Most agencies run generic campaigns that aren't built for the therapy space. I've spent 13 years in digital marketing and over six years focused exclusively on therapists and wellness practitioners. I target high-intent keywords — the exact phrases someone types when they're ready to book a session, not just browsing. That specificity is the difference between wasted clicks and booked clients.
Most practices start seeing 2+ new clients per month within the first few weeks. The typical cost per new client lands between $70–$120, and those clients tend to stay for 8–15 sessions — meaning the return on investment compounds quickly.
I recommend starting with at least $300 per month in ad spend. This gives your campaigns enough data to optimize while still keeping costs manageable. From there, we can scale based on results.
Yes. You pay Google directly for your ad spend — I never touch your ad budget. I only have management access to your account so I can build, optimize, and monitor your campaigns. You stay in full control of your spending at all times.
My setup fee is $1,000 CAD, which covers keyword research, campaign build, ad copy, and conversion tracking. Landing pages are $750 each. Monthly management starts at $125 CAD and scales based on the size and complexity of your campaigns.
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