Dr. Darren Stolow · Google Ads Case Study

113 Leadsgenerated in 8 months

From hesitant about ads to 14+ leads per month — with 35+ converting to paying clients.

See the results

About the client

Dr. Darren Stolow is a Clinical Psychologist based in Montreal offering online counselling.

Services provided

Google Ads Setup Campaign Management Conversion Tracking

Overview

Dr. Stolow initially worked for another practice while building his private practice. He sought to expand without a physical office, focusing on remote sessions. After initial hesitation about Google Ads, we launched his campaign in June 2024.

Strategy

Dr. Darren Stolow targeting campaigns map

Targeting

We focused on people within a 15 km radius of Montreal. The landing pages emphasized that Dr. Stolow is a Montreal-based Registered Clinical Psychologist offering online sessions.

1Anxiety
2Depression
3Stress
4CounsellingTherapy

Adgroups & Keywords

Four adgroups — three target specific mental health concerns, one captures general therapy searches.

Tracking

We set up Google Analytics goals to track web form submissions and keyword performance, giving us a clear picture of which searches were driving real leads.

Dr. Darren Stolow tracking analytics
The Results

The numbers speak for themselves

113+
Leads generated
8
Months running
35+
Converted to clients
14+
Leads per month (peak)
Dr. Darren Stolow results chart

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Testimonial from Dr. Stolow

Over 100 leads and 35+ paying clients

"When we first met on Zoom in May, I hesitated about Google Ads. But since you set up my campaign in June, I have received over 100 leads with over 35 of them turning into paying clients who have booked multiple sessions, making Google Ads profitable. You have helped educate me on what's happening in my account and make the necessary changes to find the converting keywords. I appreciate all your efforts in getting me to this point, Jordan, and I look forward to continued success."
Dr. Darren Stolow
Dr. Darren Stolow
Clinical Psychologist

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