Heart & Oak Therapy · SEO Case Study

390+ Leadsgenerated through SEO

From zero organic traffic to a steady stream of clients in Victoria, BC.

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About the client

Heart & Oak Therapy is a husband-and-wife counselling practice in Victoria, BC.

Services provided

SEO Monthly Management On-Site Optimization Link Building

Overview

Heart & Oak Therapy is a husband-and-wife counselling practice in Victoria, BC, offering couples therapy, anxiety treatment, and trauma counseling. Initial SEO work began in 2017, with a re-engagement in 2022 to recover and improve rankings.

Strategy

On-Site Strategy

Homepage optimization for therapy and counseling in Victoria, BC. Created separate service pages for couples therapy, anxiety treatment, and trauma counseling with localized keywords. Optimized content, meta titles, and descriptions across the site.

Off-Site Strategy

Created 100+ business directory listings across platforms like Yelp, YellowPages, and Foursquare. Generated 258 total backlinks from social bookmark sites, health blogs, and local websites to build domain authority.

Tracking

We set up Google Analytics goals to track keyword performance and form submissions, giving us clear insight into which organic searches were driving real client inquiries.

Heart & Oak Therapy backlinks tracking
The Results

The numbers speak for themselves

390+
Leads generated
5
Leads per month
258
Backlinks built
100+
Directory listings
Heart & Oak Therapy results chart

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Testimonial from Will

The avenue with the best ROI

"At Heart & Oak Therapy, we're seeing an increase where it really counts — with more new clients getting in touch! I feel that this is the avenue with the best ROI."
Will Bratt
Will Bratt
Heart & Oak Therapy

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