Head Coach Psychology · Google Ads Case Study

80 Leadsgenerated in 1 year

From a solo psychologist to a thriving, fully-booked practice in Kelowna.

See the results

About the client

Head Coach Psychology is a practice in Kelowna, BC, founded by Registered Psychologist Sabrina Skar.

Services provided

Google Ads Setup Campaign Management Conversion Tracking

Overview

Sabrina Skar came to Marketing Well looking to grow her Kelowna practice. Through a targeted Google Ads approach, we built campaigns focused on the specific services her practice offers.

Strategy

Head Coach Psychology targeting campaigns map

Targeting

We focused on people within a 15 km radius of Sabrina's Kelowna office.

1Relationships
2Anxiety
3Psychologist

Adgroups & Keywords

Three adgroups — two address specific mental health issues, one targets people searching for a psychologist in Kelowna.

Tracking

We set up goals in Google Analytics to monitor form submissions and identify the highest-performing keywords driving leads to the practice.

Head Coach Psychology tracking analytics
The Results

The numbers speak for themselves

80
Leads generated
12
Months running
6
Leads per month
$41
Cost per lead
Head Coach Psychology results chart

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Testimonial from Sabrina

A meaningful boost in site traffic

"Working with Jordan was a pleasure. He listened, offered straightforward advice and provided rationale for every suggestion. We especially appreciated the video messages and the step by step direction that was easy to understand and implement. There is no doubt he is good at what he does. Our practice has seen a meaningful boost in site traffic and we are busier now than we've been in a long while."
Sabrina Skar
Sabrina Skar
Head Coach Psychology

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